TikTok is one of the most popular apps in the world. It’s a social media platform where users can create short videos with music, filters, and text. TikTok is like Instagram meets Snapchat in terms of how it works, but it has some distinct differences that make it stand out from other platforms.
While these differences may be good news for advertisers who want to use TikTok as a marketing vehicle, they also mean that TikTok ads are more expensive than those on other social media channels like Instagram or Facebook. That’s because TikTok only has native advertising options available; there are no third-party ad networks you can use to buy inventory through them (like there are with Google).
How much do TikTok ads cost?
TikTok ads are among the most affordable mobile ad options available. The platform’s average cost per ad, at $1.17, is lower than Facebook’s ($2.86) and Instagram’s ($3.73).
TikTok ads provide a good return on investment (ROI) for brands, which makes them more valuable than other platforms like Snapchat and Twitter where ROI isn’t as high.
How to set up a TikTok ad campaign.
To get started, you’ll need to make sure that you have a TikTok account. If you don’t already have one, you can create one for free here. Once you’ve created your account and logged in, it’s time to set up your ad campaign!
The first step is to head over to the TikTok Ad Manager from within your dashboard. You’ll see four options: “Manage Ads“, “Create an Ad”, “Create a Campaign” and “Advertiser Dashboard”. Click on the top one—you’ll be brought to a page where things begin getting interesting!
From here, we want to click on the second option: Create an Ad Campaign. This will take us through four steps: Budget & Targeting; Creative; Launch; Product Page Ads (if applicable). Let’s break down each step individually so that it makes sense when creating yours!
TikTok is cheaper compared to other platforms but has great ROI.
If you’re looking to advertise on TikTok, you will be happy to know that it is the fastest-growing social network in the world and has a very high ROI (return on investment). You can expect to pay more for ads on TikTok than on other platforms because of its high performance.
Conclusion
TikTok is one of the most popular social media apps in the world, and it’s only getting bigger. As long as that remains true, TikTok will be a great platform to advertise on. It has great engagement rates and it’s easy to set up your own ad campaign. This makes TikTok an excellent choice for brands looking to reach out to their target audience with minimal effort!
