As the second most-downloaded app globally, Instagram has never been more popular. People use the platform for various reasons: to follow friends, stay up-to-date on current events, or be entertained by their favorite celebrities. And with over 1 billion monthly active users, it’s no surprise that businesses are also using Instagram to reach new audiences.
However, with so many users, businesses and influencers are fighting for attention in a very crowded space. So, how can you make your content stand out more?
Here are some creative Instagram tips to help your posts and Reels get more vi`ews, likes, and comments:
Include Calls-to-Action
A call-to-action (CTA) is a written directive that encourages your followers to take some action. CTAs are a great way to increase engagement and get people to interact with your content. When you’re creating content, think about what you want your followers to do after they see it. Do you want them to like it, share it, comment on it, or click through to your website? Ensure that your CTAs are clear and easy to understand. And don’t be afraid to experiment with different CTAs to see what works best for your business or brand.
To determine which CTAs are working, you can use free Instagram tools that provide insights into your content. These tools will show you how many people are taking the desired action after seeing your CTA. This way, you can see which CTAs are effective and adjust your content accordingly.
Provide Value
Providing value is a critical aspect of creating successful Instagram content. Ask yourself, “What can I post that will interest or benefit my followers?” Make your content informative and entertaining. If you’re not sure what type of content will work best for your business or brand, consider what your competitors are doing. See what’s working for them and brainstorm some ideas of your own.
For instance, if you’re a travel company, you could post destination guides, packing tips, or photos and videos from your latest trips. No matter what type of business you have, there are endless possibilities for creating valuable content that will appeal to your target audience.
Use Reels
Reels are short, engaging videos that you can create on Instagram. They’re perfect for giving your followers a behind-the-scenes look at your business or brand. For example, you can use Reels to show off your company culture, give a tour of your office or store, introduce your team, or take your followers behind the scenes of a photoshoot or event.
Reels are also a great way to show off your products in action. If you sell physical goods, you can use Reels to demonstrate how they work or highlight their features and benefits. And if you offer services, you can use Reels to give your followers a sneak peek of what they can expect when working with you.
Play with Trends
There’s always some music or voiceover trending on Reels. You can use this to your advantage by incorporating trending audio into your Reels. This is a great way to make your content more discoverable and increase the chances that people will watch it.
You can also experiment with Instagram trends to stay up-to-date on what’s popular on the platform. For example, you might use trending filters, effects, or editing techniques in your Reels or posts. You could also participate in popular challenges, like the Dalgona coffee challenge, which can help you make your content more visually appealing and increase the chances that people will stop and watch it.
Tell a Story
People love stories. And one of the best ways to make your content more engaging is to tell a story with it. When you tell a story, you can transport your followers to another place and make them feel like they’re a part of your journey. Stories also help you connect with your audience and make your content more relatable.
To tell a story on Instagram, start by brainstorming some ideas. What is the story you want to tell? What sort of content would work best for that story? Once you have a general idea, start planning out your content. Decide what order you want to share it in and what each piece of content will add to the story.
Final Thoughts
There are endless possibilities for creating engaging content on Instagram. Experimenting with different tactics and seeing what works best for your business or brand can help you make your content more visually appealing.
As long as you’re creating valuable content that appeals to your target audience, you’ll be on your way to success and reaching your Instagram marketing goals.
