Do you want to land a guest post on a high-traffic blog? Or get more social media shares for your content? Maybe you’re looking for a collaboration with another blogger.
Whatever your goal, blogger outreach is the way to go. But it’s not as simple as sending an email and hoping for the best.
In this comprehensive guide, I’ll teach you how to do blogger outreach the right way.
1. What Is Blogger Outreach And Why Should You Do It?
Blogger outreach is the process of reaching out to bloggers and other online influencers with the goal of getting them to share and mention your content or collaborate with you.
There are many reasons why you should do blogger outreach, including:
– Increased exposure for your content: When you get a big blogger to share your content, it can result in a lot of exposure and social media shares. This can help you reach a new audience and grow your blog’s traffic.
– Increased traffic to your blog: Collaborating with other bloggers is a great way to get more traffic to your blog. When they link to your content, their readers will see it and may visit your blog as well.
– Increased brand awareness: Collaborating with high-profile bloggers can help you build your brand’s reputation and reach a new audience.
– Increased sales: If you’re selling a product or service, blogger outreach can help you generate more sales. When bloggers write about your product or service, their readers may be more likely to buy it.
2. Finding Blogs And The Right Contact
Finding the right blogs to reach out to is essential for a successful blogger outreach campaign. You want to find blogs that are a good fit for your content and have a similar audience.
There are many ways to find relevant blogs, including:
– Searching Google: You can use Google’s search engine to find relevant blogs. Simply type in your keywords plus the word “blog” and hit enter. This will give you results from websites that have blog sections.
– Using social media: Another great way to find relevant blogs is by using social media platforms like Twitter and LinkedIn. You can search for keywords plus the word “blogger” or “bloggers” and find people who are talking about blogging topics.
– Using blogger directories: There are many online directories of bloggers that you can use to find relevant blogs. These directories usually have a search feature where you can enter your keywords and find blogs that match your criteria.
Once you’ve found a few relevant blogs, it’s time to identify the right contact person. Most bloggers have their contact information listed on their website or blog. If you can’t find it, try emailing the blog’s owner or editor.
When crafting your message, be sure to personalize it and make sure it’s relevant to the blogger you’re contacting. Be clear about what you want from them and what benefits they’ll receive from collaborating with you. You should also provide links to some of your previous work so they can see what you’re capable of.
3. How to Contact Bloggers
Now that you know how to find relevant blogs and identify the right contact person, it’s time to learn how to craft your email.
Here are some tips:
- Start with a personal greeting: Always start your email with a personal greeting, such as “Hi” or “Hello”. This will help make the blogger feel like you’re reaching out to them specifically, rather than just sending a mass email.
- Introduce yourself: In your introduction, be sure to introduce yourself and state what you do. This will help the blogger understand who you are and what you’re interested in.
- Make your request clear: Be clear about what you want from the blogger and what benefits they’ll receive from collaborating with you. Don’t ask them to do something they may not be interested in.
- Provide links to your previous work: Always include links to your previous work so the blogger can see what you’re capable of. This will help them decide if they want to collaborate with you.
- Thank them for their time: Be sure to thank the blogger for their time and let them know that you look forward to hearing from them.
If you are unsure of what to write, here’s an email template you can use:
Hi [ blogger’s name ],
My name is [ your name ] and I’m a blogger at [ blog website ].
I came across your blog and I really enjoyed reading it. I was wondering if you would be interested in collaborating with me. I think our audience would be a good match.
I’ve included some of my previous work below for you to check out. If you have any questions, please don’t hesitate to ask.
Thank you for your time and I look forward to hearing from you soon.
Best, [ your name ]
Just be sure to edit any part as per your needs. If you need more templates to get inspiration, you can check them here.
When following up after sending an email, be sure to wait a few days before reaching out again.
If you don’t hear back from the blogger after a few days, it’s okay to send a follow-up email. Just be sure not to be pushy or annoying.
Here are some tips for sending a follow-up email:
– Start with a brief introduction: In your introduction, remind the blogger who you are and what you want from them.
– Restate your request: Be sure to restate your request and make it clear why the blogger should collaborate with you.
– Provide additional information: If you have any additional information that may be helpful, be sure to include it in your email.
– Thank them for their time: Always thank the blogger for their time and let them know that you look forward to hearing from them.
4. Blogger Outreach Tools
Sometimes blogger outreach can be frustrating.
That’s why using the right tools can help you increase your chances of success.
Here are some tools among the most popular:
- BuzzSumo: BuzzSumo is a tool that allows you to see the most popular content on any website. This can help you identify people and websites related to your niche.
- Hootsuite: Hootsuite is a social media management tool that allows you to track all of your social media accounts in one place. This can help you keep track of who’s been following you and how they’ve interacted with your content.
- Google Alerts: Google Alerts is a free tool that allows you to receive alerts whenever someone mentions your website or blog online. This can help you keep track of who’s talking about you and what they’re saying.
- MuckRack: MuckRack is a database of journalists and bloggers. This can help you find the right person to contact for your outreach campaign.
- Awario: Awario is a social media monitoring tool that allows you to track any brand or keyword online. This can help you identify relevant bloggers to contact for your campaign.
- HARO: HARO is a free service that connects journalists with sources for their stories. This can help you connect with journalists who are looking for sources for their next story.
These are just a few of the many blogger outreach tools available online.
Be sure to do your research and find the tools that work best for you.
Blogger outreach tools make it easier than ever for content marketers to connect with influential bloggers in their industry.
After reading this post, you should have a good understanding of how to reach out to bloggers and what to expect.
Be patient, follow up politely, and you’ll be able to land some great blogger collaborations in no time.
Now that you know how to do blogger outreach, it’s time to put it into practice!
Thank you for reading. I hope this guide was helpful.
If you have any questions, please don’t hesitate to leave a comment.